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Petroleum & Convenience Store

Increase Your C-Store Car Wash Profitability

You Can Really Clean Up with a Car Wash!

The average convenience store relies upon fuel to bring vehicles, and consumers, to their site.  Lagging tobacco, alcohol and candy sales aren’t enough to attract consumers.  But adding a car wash can be a real differentiator to your store’s traffic.  It’s a fact that consumer will purchase a car wash on average for every 100 to 200 gallons of fuel sold; depending upon the site’s geography and seasonality.  And unlike fuel and tobacco, car wash profit margins can be double or triple other in-store goods.  And in this age of “do-it-for-me”, car washes are more popular than ever topping $50 billion in sales- when a consumer also purchases fuel.

A car wash will differentiate from your competitors bringing back repeat consumers by delivering a great car wash at a fair price.  And those extra consumers will come inside your stores increasing your ticket average and items purchased.

How C-Store Owners Can Boost Profits

NCS will not only help you plan, develop and manage your car wash, but we also have the skills and experience to help  make it a success.

Here a few steps that NCS can help to differentiate your business and increase profits:

  • Install the latest in-bay or express tunnel equipment at your c-store location to maximize throughput.
  • Offer exciting value-added options to trade up consumers for higher ticket rings
  • Add “theater” to your in-bay car wash including bright LED lighting, dazzling entrance arches, fun fragrances and bright detergents, foams and waxes to wow your consumers.
  • Optimize your car wash pricing to maximize revenues and profits
  • Tie your c-store loyalty programs together with car wash promotions, BOGOs and rewards.
  • Provide free air, vacuums, cleaning supplies and waste bins for added convenience.
  • Market your car wash using signage, social media and digital advertising.
  • Normalize and budget your car wash repair expenses with a premium maintenance service contract that covers all parts, labor, service calls, etc. under one low monthly price.
  • Properly train your car wash manager through enrollment in relevant courses.

SOURCE: NACS study data, industry data, car wash surveys and business 
** SOURCE: https://brandongaille.com/19-car-wash-industry-statistics-and-trends/

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